Storytelling

Legendary Brand | What’s Your Story? [Infographic]

Brands that become legends produce experiences that turn into stories and leaders at those brands actively mine those stories to create spontaneous buzz or to produce lasting epic or signature stories. Many legendary stories emerge from those who have received extraordinary service while other stories can come from the founding of your business. Other brand…

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How to Write a Compelling Story Hook {Infographic}

I like to say all stories can have a hook; however, all too often the storyteller fails to examine the story from all the angles needed to discover it.

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No Collusion, No Obstruction, No Hoax – Just Vital Info on How to Write a Compelling Story Hook

If you want to understand the role of the Trump campaign in possible Russian election interference or in any subsequent cover-up, you need to switch blogs, however, if you care about your own relevance then keep reading. Over the past several installments of this blog series (links below), we’ve looked at the role branded storytelling…

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Sharing Brand Stories Differently {Infographic}

I believe that stories are a form of customer currency. In fact, money and time are both in short supply for most consumers, so they want to spend both with businesses that deliver value for dollars and stories for time. They want your business to provide them a positive story that they can share with family…

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The End: Sharing Brand Stories Differently!

One week’s episode might begin with Kate and Toby dealing with the challenges of their recently born premature baby boy only to have the next scene jump to an interaction between Kate’s parents (Jack and Rebecca) which occurred before Kate and her siblings were born. If you followed that sentence at all, you are likely…

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FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article