I remember sitting with Mercedes-Benz executives a number of years ago to engage in a discussion of something I thought was revolutionary at the time.
By way of background, Mercedes-Benz USA owned and operated a dealership in Manhattan, which leaders used as a “test and learn” lab for customer experience innovation. The discussion I am referencing centered around whether to place RFID chips in vehicles being serviced at the dealership.
I would love to talk to you about how you are addressing the balance between personalization/convenience and customer privacy. Simply reach out to me here and we will set-up a time to talk.