Experience in an Environment of Fear

Since 2001, I have travelled many times on September 11th.  This weekend, however, my travel felt different.  From my origin location Denver International Airport through my connections and ultimate destination, travelers appeared anxious and/or apprehensive.  In fact, each time we touched down the passenger cabin’s erupted into applause.  It seemed as though people had a nagging concern about the risk they were experiencing by traveling on the 10th anniversary of a day that had international significance.

Whether it is a flight on September 11th or a small online transaction on any other day of the year, customers want safety and ease.  They want their personal information, physical well-being, and dignity protected in all service experiences.   While not a sexy part of customer experience design it sets an essential foundation on which all other experiences can be built.  How safe is your experience in this global landscape of fear?

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Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.

Follow on Twitter: @josephmichelli

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