In the early days of my career, companies that I worked with, like Starbucks, were actively deploying test and learn approaches for all aspects of the customer experience.
Many elements in test and learns fail in their initial presentation but frequently evolve into breakthrough successes through continued iterative design.
Let’s look at examples of customer experience improvement which have transcended place and time.
Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.
Follow on Twitter: @josephmichelli
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