How to Write a Compelling Story Hook {Infographic}

I like to say all stories can have a hook; however, all too often the storyteller fails to examine the story from all the angles needed to discover it.

No Collusion, No Obstruction, No Hoax – Just Vital Info on How to Write a Compelling Story Hook

If you want to understand the role of the Trump campaign in possible Russian election interference or in any subsequent cover-up, you need to switch blogs, however, if you care about your own relevance then keep reading. Over the past several installments of this blog...

Sharing Brand Stories Differently {Infographic}

I believe that stories are a form of customer currency. In fact, money and time are both in short supply for most consumers, so they want to spend both with businesses that deliver value for dollars and stories for time. They want your business to provide...

The End: Sharing Brand Stories Differently!

One week’s episode might begin with Kate and Toby dealing with the challenges of their recently born premature baby boy only to have the next scene jump to an interaction between Kate’s parents (Jack and Rebecca) which occurred before Kate and her siblings were born....

Sprinkle Emotion on your Branded Storytelling {Infographic}

Last week I gave an example of how you can tell stories with strong protagonists (some of the protagonists might be people – like your team members or customers - and other characters might be your products or services). This week I will explore the...

Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling

Donut Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling Over the past couple of weeks, I’ve shared how brands can be described by perceptions held by customers and non-customers alike. I’ve suggested that those perceptions are shaped by the experiences people...

Developing Characters in Branded Storytelling {Infographic}

In my last post, I talked about the importance of clear brand identity or brand essence to shape the branded customer experience you seek to deliver. I also suggested that much of your customer experience is reflected in the stories shared along the consideration, purchase,...

Say Yes to a Dress | Developing Characters in Branded Storytelling

Southwest Airline said “Yes to a dress,” and that dress is an important character in this week’s brand story. In my last post, I talked about the importance of clear brand identity - or brand essence - to shape the branded customer experience you seek...

It Takes a Brand to Deliver a Branded Customer Experience [Infographic]

It’s been said that every company has an established brand – some have come about theirs by default while others have done so by design. I encourage my clients not only to think about how they how they want to be known but to also...

It Takes a Brand to Deliver a Branded Customer Experience – What are they saying about you?

Once upon a time, drug companies couldn’t advertise. Those companies marketed to physicians, not to the end user. Now television ad rotations are heavy with pharmaceutical ads – many of which not only list possible side effects but also include the sentence, “Don’t take this...

Customer Experience Wisdom {Infographic}

During my many visits to New Orleans, I’ve been fortunate to dine at the Dooky Chase Restaurant off of Orleans Ave. When I’ve visited, I was aware of Dooky Chases’ storied history as the first local Creole restaurant for people of color. I also knew that...

Customer Experience Wisdom from a 96-year-old Business Legend

Few people have actively stewarded a restaurant’s success for over 70 years. So, when such a person speaks about customer experience, I take notice and listen. I suspect we all should. During my many visits to New Orleans, I’ve been fortunate to dine at the...

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