Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth (Infographics)
In this week’s blog, I discussed about creating unexpected and mutually beneficial partnerships. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your...
Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth
The recently announced partnership between Starbucks and Mercedes-Benz definitely grabbed my attention. I've consulted for and written about both brands but had yet to conceptualize them working together. This somewhat unusual partnership addresses mutual goals and allows us to "think beyond" our obvious partnership opportunities....
Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping (Infographic)
In this week’s blog, I discussed about successful customer journey mapping. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey,...
Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping
Sometimes, we are too close to something – a process, an idea, a product, or a service – to see it with accurate, objective clarity and perspective. This can be especially (and paradoxically) true when a notion leaps from our brains. We think we know...
Valued but Not Equal – A Case for Customer Segmentation (Infographic)
In this week’s blog, I discussed about effective customer segmentation. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please...
Valued but Not Equal – A Case for Customer Segmentation
Customers aren’t always right and certainly don't contribute equally to your business's success, but…customers always pay your bills! I am struck by two groups of business leaders – those who treat customers as an afterthought to profits or products and those who treat customers as...
Walking Your Talk: Cultivating Authentic Customer Service (Part 2 of 2) (Infographic)
In this week’s blog, I discussed about cultivating authentic customer service. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey,...
Walking Your Talk: Cultivating Authentic Customer Service (Part 2 of 2)
Let's build on last week's post, which focused on authentic customer experiences provided by legendary brands I've worked with and written about, such as the Ritz-Carlton Hotel Company, Zappos, and Starbucks. Becoming known for extraordinary customer experiences requires consistently delivering expectation-exceeding service. It also requires...
Walking Your Talk: Cultivating Authentic Customer Service (Part 1 of 2) (Infographic)
In this week’s blog, I discussed about cultivating authentic customer service. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey,...
Walking Your Talk: Cultivating Authentic Customer Service (Part 1 of 2)
I have often suggested that a measure of a person and a brand is what people say about you when you are not around. My book "The Zappos Experience" includes many customer voices demonstrating how people talk about service brands that authentically care about them....
Owning Peace of Mind – Everyone is Responsible for Customer Calm (Part 2 of 2) – Infographic
In this week’s blog, I discussed about ensuring you deliver peace of mind to your customers. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me...
Owning Peace of Mind – Everyone is Responsible for Customer Calm (Part 2 of 2)
Continuing from last week's post on the importance of creating peace of mind for customers, let’s explore more actionable strategies that can elevate your customer experience, drive customer ease, and foster loyalty. Extraordinary customer experience companies make customers' lives easier and more peaceful. Treating “peace...
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