Branding

There’s More to Service – 5 Ways to Help and Care

  If I asked you to tell me about an outstanding service experience, you’d likely recount an interaction where a service provider “did something for you.” To ensure my clients don’t get one-dimensional in their service delivery, I’ve created a model I call “5 Ways to Serve.” I share it here to spark team conversations…

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Do You Want People to Repurchase? Become a Confidence Building Business

Read on ONLY if you want your existing customers to return and buy more from you. Unfortunately, fabulous products and exceptional services don’t guarantee repeat customers. Marketing messages and new products bombard us all, so we have to give customers reasons to repurchase. Here’s how. Help customers feel confident that they choose wisely, and Practice…

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How to Attract and Keep Employees – 10 Absolute Must-Haves (Infographic)

In this week’s blog, I discussed about how to attract and keep employees. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

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Ten Ways to Keep Employees – Fundamentals for Robust Engagement (Infographic)

In this week’s blog, I discussed the ten ways to keep employees. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

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How to Actually Win Customers – Move Astonishingly and Brazenly Fast (Infographic)

In this week’s blog, I discussed about four tips for picking up the pace on the service you deliver. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go…

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Put a Bow on It | The Art of Wrapping and Trimming Your Customer Experience

For as many times as I have done it myself or experienced it, you’d think I would have made this connection much earlier. My newly emerging awareness involves the symbolic relationship between outstanding customer experience delivery and the practice of wrapping a personalized present and then putting a bow on it. Allow me to explain……

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Legendary Brand | What’s Your Story? [Infographic]

Brands that become legends produce experiences that turn into stories and leaders at those brands actively mine those stories to create spontaneous buzz or to produce lasting epic or signature stories. Many legendary stories emerge from those who have received extraordinary service while other stories can come from the founding of your business. Other brand…

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Sharing Brand Stories Differently {Infographic}

I believe that stories are a form of customer currency. In fact, money and time are both in short supply for most consumers, so they want to spend both with businesses that deliver value for dollars and stories for time. They want your business to provide them a positive story that they can share with family…

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The End: Sharing Brand Stories Differently!

One week’s episode might begin with Kate and Toby dealing with the challenges of their recently born premature baby boy only to have the next scene jump to an interaction between Kate’s parents (Jack and Rebecca) which occurred before Kate and her siblings were born. If you followed that sentence at all, you are likely…

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Sprinkle Emotion on your Branded Storytelling {Infographic}

Last week I gave an example of how you can tell stories with strong protagonists (some of the protagonists might be people – like your team members or customers – and other characters might be your products or services). This week I will explore the importance of telling stories with “emotions that pull for action.”…

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FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article