Business Supercharged

Are You Glocal?: How to Balance Brand Consistency with Community Connection (Infographic)

In this week’s blog, I discussed about creating a glocal customer experience. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact 

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Create a Zappified Customer Experience – 5 Service Steps Courtesy of Zappos

In a world where so many brand interactions are automated, direct human-to-human contact with customers is both a privilege and an opportunity. When a customer speaks to a team member by phone or in person, it is a rare and special chance to humanize the relationship. I was fortunate to work for Zappos when Tony…

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The 2024 Customer Experience Thrill Ride: Trends, Projections & Tips (Infographic)

In this week’s blog, I discussed about positioning your customer experience strategy for success. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact 

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Navigating the Holiday Rush with a Relationship-First Approach

In the thick of the holiday shopping frenzy, it’s all too easy for businesses to get lost in the pursuit of sales. However, based on my experience, the true art of holiday retail is selling while also nurturing relationships. The holiday season is more than a commercial opportunity; it’s a time when people seek connection,…

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Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals

This is the first in a series of posts on the role technology and human service play in creating repeat business and customer referrals. This initial post focuses on the strengths of technology-aided and human-powered customer experiences. Upcoming installments will highlight where and how to deploy technology and human contact across your customer’s journey. The…

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Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders (Infographic)

In this week’s blog, I discussed about how to gain insights from customer observations. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact  

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How to Wow – Simple Acts That Make A Difference

When it comes to customer experiences, there’s a vast difference between “good” and “wow.” While “good” experiences meet customer expectations, “wow” experiences exceed them. “Wow” requires a business to do more than satisfy customers; it involves surprise, delight, and forging lasting connections. In my book, The New Gold Standard, I expand on what it means…

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Emotional Economics: Crafting Deeper Connections with Those You Serve (Infographic)

In this week’s blog, I discussed about how you can drive emotional engagement. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact  

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Emotional & Cultural Value: Lessons from Inca Cola & Starbucks (Infographic)

In this week’s blog, I discussed about how you can create emotional and cultural value. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact

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Emotional & Cultural Value: Lessons from Inca Cola & Starbucks

Imagine being an executive at Coca-Cola, one of the most recognized global brands. Your role with the company is to grow market share in Peru. Despite your extensive marketing efforts, you continually miss your sales goals because of a local drink: Inca Kola. Developed in 1935 by Joseph Robinson Lindley, Inca Kola’s distinct lemon verbena…

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FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
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How to Win Every Customer, Every Time, No Excuses! Article