Customer Advocacy

Scaling Your Business with Customer Magic – Part 1

Entrepreneurship is a journey filled with challenges, a relentless pursuit of goals, and the unwavering belief that the impossible can be achieved. Drawing inspiration from the tale of David and Goliath, let’s delve into the real-world story of David and Aidan Tudehope, co-founders of Macquarie Technology Group, captured in: Customer Magic is available in ebook…

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The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog (Infographic)

In this week’s blog, I discussed about creating a magical customer experience. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact

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The Magic of Customer -Centricity: Unveiling the Secrets of a Transformative Underdog

Let me introduce you to company that has and continues to provide customer magic – Macquarie Technology Group (or Macquarie for short.) I’ve worked with the CEO and the senior leadership team at Macquarie for years and watched this upstart telecommunication company fight off a government-backed legacy provider and well-funded competitors. Macquarie has demonstrated meteoric…

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Navigating Growth and Innovation: Insights for Your Business

In the quest for business growth and expansion, obstacles range from ensuring cultural consistency to maintaining excellence in new ventures. Here are a few actionable insights on overcoming growth challenges – at scale. They are gleaned from my work with Starbucks and excerpted from the two books I’ve written about them: Maximize image Edit image…

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Injecting Fun into Your Business Culture: A Lesson from Zappos (Infographic)

In this week’s blog, I discussed about the benefits of infusing fun in your workplace. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact

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Elevating Customer Service: A Guide for Business Leaders & Managers (Infographic)

In this week’s blog, I discussed about elevating your service levels. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact

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How to Build Customer Loyalty Through Service Recovery

Even the world’s most customer-centric companies have service breakdowns! Since perfect service is an unrealistic aspiration, leaders should encourage and train team members to manage service breakdowns effectively. Research from Amy Smith and Ruth Bolton shows customers remember effective service recovery more than the initial error. Studies also show that customers who experience a service…

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Are You Glocal?: How to Balance Brand Consistency with Community Connection (Infographic)

In this week’s blog, I discussed about creating a glocal customer experience. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact 

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Cultivating Passion and Purpose: The Power of Rituals in Business (Infographic)

In this week’s blog, I discussed about increasing ritual in your business. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact 

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Cultivating Passion and Purpose: The Power of Rituals in Business

Many leaders constantly manage daily challenges or spend a lot of time “putting out recurring fires.” Others find a way to manage daily operational challenges with minimal effort – leaving ample time to ignite a passion for products, services, and customer experiences across their organization. In my book, Leading the Starbucks Way, I explore how…

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