Behavior vs. Score – How to Track What Actually Matters
Let’s assume you believe your organization is providing an outstanding customer experience (CX). As a consultant, the first question I would ask about that perceived CX excellence would be: How do you know? Hopefully, your “proof points” will include a blend of 4 sources: Customer Stories (received from team members and informal discussions with customers)…
There’s More to Service – 5 Ways to Help and Care
If I asked you to tell me about an outstanding service experience, you’d likely recount an interaction where a service provider “did something for you.” To ensure my clients don’t get one-dimensional in their service delivery, I’ve created a model I call “5 Ways to Serve.” I share it here to spark team conversations…
Customer Psychology – How to Enhance Experiences and Boost Sales
As a licensed psychologist and customer experience professional, I am reluctant to share psychological insights due to fear that some people will misuse them and manipulate consumers. As such, I offer five psychologically-related questions that will help increase sales AND make your customers’ lives better. 1) Multisensory Immersion – Where can you heighten your customers’…
Know Your Customer – How to Seize Opportunities and Engage Loyalty
Let’s imagine you have a friend who owns a restaurant, and your friend asks you the following question: Out of necessity during the pandemic, I replaced paper menus with QR code accessible digital menus. Should I continue with the digital menus, or am I keeping them more for my cost savings as opposed to customer…
Cut the Clutter: How to Create Customer Delight By Making Less More (Infographic)
In this week’s blog, I discussed about how to create customer delight by making less more. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
Cut the Clutter: How to Create Customer Delight By Making Less More
According to Colin Powell (US Secretary of State and Chairman of the Joint Chiefs of Staff), “Great leaders are almost always great simplifiers, who can cut through argument, debate, and doubt to offer a solution everybody can understand.” I’ve argued that extraordinary customer experience brands are also GREAT SIMPLIFIERS. In a world where customers want:…
Top of Heart Not Top of Mind? Sparking Delight Across Every Customer Experience (Infographic)
In this week’s blog, I discussed about sparking delight across every customer experience. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions (Infographic)
In this week’s blog, I discussed about transitions in your business. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions
While most brands help customers feel valued, appreciated, and loved during the sales phase of their journey, customer love wanes after the sale is complete. Accordingly, customers often wonder, in the words of the 1961 Shirell’s song, “Will you still love me tomorrow?” The shift from sales to service is just one of many “transitional…
So You Want to Measure Customer Effort – 3 Things You Must Know
When the Greek philosopher Sophocles said, “success is dependent on effort,” he wasn’t thinking about 21st-century customer experiences. Today, in a consumer context, Sophocles might have said: “Customer success should require minimal customer effort! In last week’s newsletter, I offered a rationale for asking customers about the effort they exert to get their needs met…
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