Trust

Keeping Brand Promises – Delivering Experiences that Drive Referrals

The Importance of Authentic Branding in Business Your brand is more than your trade dress or marketing slogans. It’s what your people and customer think and say about you. In that broad context, here are a few things to consider as you review your business from the perspective of branding: 1) Brands Are Promises Kept…

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The Power of Metrics: Knowing Beyond Subjectivity

“How do you know?” – a question I often ask as a consultant that carries immense value for business leaders. Quantifiable metrics are critical to continuous improvement, especially when it comes to understanding employee engagement levels or assessing customer loyalty. Imagine being asked to grade the quality of experiences you deliver to your core customer…

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The “Art”​ of pARTnership – How to Amplify Your Success (Infographic)

In this week’s blog, I discussed about forging beneficial strategic partnerships. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.

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The “Art”​ of pARTnership – How to Amplify Your Success

How do you choose strategic partnerships? Put differently, How do you decide with whom to work – so you can create wins for your customers, your partners, and your business? Since partnerships can make the difference between a business’s success or failure, here are a few guideposts for sharing brand equity with a prospective “strategic…

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Don’t Just Solve Problems! How to Actually Reconcile Relationships With Compassion (Infographic)

In this week’s blog, I discussed the ways to enhance customer relationships. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

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Are You Winning Tomorrow? How to Really Create Lasting Customer Success (Infographic)

In this week’s blog, I discussed about ways to ensure customer success. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

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What Would your Customers Actually Say? Mustering Courage to Observe the Truth (Infographic)

In this week’s blog, I discussed about six primary ways to drive convenience. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact. 9

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Convenience over Privacy? Paying Attention to Consumer Trends

I remember sitting with Mercedes-Benz executives a number of years ago to engage in a discussion of something I thought was revolutionary at the time. By way of background, Mercedes-Benz USA owned and operated a dealership in Manhattan, which leaders used as a “test and learn” lab for customer experience innovation. The discussion I am…

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Trusting Your People [Infographic]

Customer experience is best defined as the perception of your customers based on all the interactions they have with your brand. Some of those perceptions extend beyond their direct interactions with you. Some people have suggested that when it comes to customer loyalty, it’s good to create service breakdowns that you can resolve well. I have…

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Trusting Your People | Superpowering Your Customer Experience

Customer experience is best defined as the perception of your customers based on all the interactions they have with your brand. Some of those perceptions extend beyond their direct interactions with you. Take United Airlines, for example, my perception of the brand goes beyond the flights I have taken with them. It’s shaped by the experiences of…

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FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
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How to Win Every Customer, Every Time, No Excuses! Article