All Business is Personal – Consistency with a Twist
Dating back to my early work with Starbucks, (reflected in my first book about the global coffee leader titled – The Starbucks Experience), I have been asserting that ALL BUSINESS IS PERSONAL. I often note that the next customer might be your 50th routine interaction of the day but for them, the contact will likely…
As A Speaker Don’t Try To Be Purrficct {Guest Post by Bill Lampton, Ph.D.}
{This is a guest post from Bill Lampton, Ph.D.} Yes, I misspelled perfect because I wanted you to see that it’s OK to make a mistake. You still knew what I meant, didn’t you? Now the good news is that audiences will get what you mean and understand you clearly even though you make a bobble…
Make a Mouse: The Power of a Culture of Customer Experience Excellence
I’ve often said anyone can create a mouse. All you have to do is put a copious quantity of food and cloth scraps on your floor and, over time, a mouse will appear. The same can be said for great service cultures. Leaders are responsible for “creating the right environment” for world-class customer experiences to…
The Muhammad Ali Experience: 5 Lessons to Win By
Muhammad Ali was not only a civil rights advocate and exceptionally talented boxer – he was and will be an enduring brand. From an advertising perspective, his equity extended in commercial endorsements of brands like Louis Vuitton, Porsche, Apple, Coke, Gatorade, and Pizza Hut. So what can every business leader learn from the brand experience consistently delivered by Muhammad Ali? Here are…
How are your POPS and PODS doing?
More than a decade ago marketing professors Kevin Keller and Alice Tybout advanced two concepts that not only changed the way people market their businesses but also SHOULD have changed the way we think about delivering customer experiences. They are POPS and PODS. POPS stands for “Points of Parity” and PODS is an acronym for…
How to Become a Leader in Customer Experience | Driven to Delight
There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…
How to Become a Leader in Customer Experience | Driven to Delight
There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…
Win a Starbucks and Zappos Prize Pack from The Michelli Experience
I have a new book about to be released about Mercedes-Benz USA titled Driven to Delight. Since we couldn’t afford to give away a Mercedes-Benz S-Class (sorry!) we created a gift pack with goodies from other brands about which I have written. As such, in celebration of Driven to Delight we are giving away a…
Why Businesses Should Embrace Live Chat Software for Sales and Customer Service
Live chat has been an up and coming technology for a number of years now, but its importance was driven home when we saw new research from the online help desk buyers’ research firm Software Advice. They found that regardless of the nature of the question, 56% of millennials preferred live chat over the phone,…
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