I was fortunate to be an early adopter of Salesforce’s customer success solutions. It’s not my nature to be the first in the water when it comes to technology, but I was eager to shift from a clunky and expensive CRM to the Salesforce cloud. Through the years, I’ve also been blessed to present on behalf of Salesforce.
The San Francisco based cloud provider not only leverages technology to enable customer success, but Salesforce does extensive research on trends in customer experience.
One of my recent favorite deep dives into customer wants, needs, and desires can be found in Salesforce Research’s State of the Connected Customer Second Edition.