When a brand spends 5 million dollars to air a 30-second advertisement (not including production costs) during a major sporting event, the resulting commercial should aspire to the heights of visual brand storytelling.
Since so much rides on these big bet advertisements, let’s deconstruct a few of the visual storytelling offerings from the big game to see what we can learn from these monstrous efforts. I will focus on three ads from brands with which I have either worked directly or in which I’ve worked with their leaders. Those brands are Google, Microsoft, and Mercedes-Benz.
Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.
Follow on Twitter: @josephmichelli
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