Brands that become legends produce experiences that turn into stories and leaders at those brands actively mine those stories to create spontaneous buzz or to produce lasting epic or signature stories.
Many legendary stories emerge from those who have received extraordinary service while other stories can come from the founding of your business. Other brand stories can be told by you, in the context of your mission, vision, values or trade dress.
What are the stories you are telling about your brand? What stories are being told about you by your customers? How are you amplifying those naturally occurring stories?
I would love to talk to you about your legendary brand journey. Simply reach out to me here and we’ll talk about your experiences and stories.
Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.
Follow on Twitter: @josephmichelli
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