Barbara Brooks Kimmel

{Guest Post} Customer Service May Be Killing Trust in Your Brand

A guest post by Barbara Brooks Kimmel: Who hasn’t spent, wasted time on the phone attempting to resolve a problem with a company whose brand is meant to enhance, not detract from your life? My guess is you have. Comcast, Verizon, utility providers and particularly health insurance companies are among the first worst offenders. The call…

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