Customer Experience – Understanding Emotional Economics
While working on the new book I am writing about Starbucks, to be released in 2013, I have been digging deeply into research on emotional economics. As you are aware economics is the branch of the social sciences that looks at the production, distribution, and consumption of goods and services. Through much of the history…
Customer Experience Limbo – How low can it go?
Dive in – the data is fine! If you want to get a quick pulse on the state of service experiences globally, look no farther than the recently published American Express Global Customer Service Barometer. Beyond painting a woeful picture of tragically dissatisfying service levels, the American Express study shows that much service deteriorates to…
More to Business than Money!
My mother often exhorted me to appreciate that “if I couldn’t say something nice, I shouldn’t say anything at all.” I typically adhere to that motherly wisdom and it has served me well. On this occasion, however, I have to sidestep Mom’s sage input. Spirit Airlines, a low-fare, no-frills, air carrier based out of Ft…
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