Cognitive Bias

Your Customer is Flawed but So Are YOU | The Gentle Side of Cognitive Bias

Dan Ariely, Professor of Psychology and Behavioral Economics at Duke University and author of the book Predictably Irrational is one of the premier experts on the mental glitches we all share. Dan describes these glitches or cognitive biases as “systematic (non-random) errors in thinking” which depart from a logical course of action. In other words,…

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