Value Proposition & Customer-centricity | Explore & Commit
Hello Facebook & Apple – It’s about transparency and safety when it comes to value proposition and customer-centricity. Unless you have gone well beyond the “delete Facebook” movement and literally given up the Internet altogether (which would mean I am writing this to myself), you’ve certainly had a front row seat to the Facebook vs.…
Customer Centricity is MORE than Customer Experience
Recently, I’ve been talking with clients about a critical, albeit subtle distinction – so I thought I would share it with you. Frequently, you’ll hear these two phrases used rather interchangeably. The first is customer-centricity, and the other is customer experience. From my vantage point, the latter phrase (customer experience) is a subset of the…
Lessons for How to Swim in a Blue Ocean from the Girls Auto Clinic
Often entrepreneurs reach out to me to discuss “customer-centricity” and the likely viability of their innovative products or services. To give you a sense of some of the key filters I use to evaluate the probable success of various ideas presented to me, let me offer an example of a small business that I think…
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