customer needs states

Customer Segments or Customer Needs States [Infographic]

Customer segments or customer need states? The answer is … both! It’s an important distinction in which I work with my clients to understand and leverage. To help make this distinction clear, I will use my son Andrew and myself as examples. I would love to hear about your efforts to understand your core customer segments.…

View Post about Customer Segments or Customer Needs States [Infographic]


The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article