Who Are Your Customers?
We don’t often think of Starbucks as being the new kid on the block. Yet, India Real Time, a blog published by the Wall Street Journal, fairly recently reported that the majority of India’s population of 1.2 billion people have never heard of it. Rather, their equivalent café experience is with Café Coffee Day (CCD)…
Salespeople are the Real Super Heroes
Jeb Blount, author of People Buy You was kind enough to offer a guest blog for your enjoyment this week. I will provide my blog later in the week but am grateful to be able to share Jeb’s thoughts… Let’s get real. The world continues to wallow in an economic malaise where unemployment is high…
The Conundrum of Consistency: When More Becomes…More of the Same
Consumers value consistency. Consistency of service, consistency of product, consistency of availability, particularly when we travel. But consumers also value the unique and, of late, the local – that feeling of having discovered a secret gem. As a business owner, how do you cater to this perplexing paradox? Many brands enter communities and appear “out…
Rewarding Complaints – Interview with Gautam Mahtani
Please enjoy this final installment of my interview with Gautam Mahtani, Co-Founder and Managing Partner of Customer Feedback Systems. Joseph: Gautam if someone wants to bring you into their organization to assess their strategies for actionable voice of the customer intelligence how would they get in contact with you? What are the phases of that…
The Big Question – What’s Next For Our Business?
Growth and expansion are provocative words in business. They suggest all things good, abundant, and forward-moving – more revenue, more brand exposure, more leverage and influence. When seasons of success accumulate under your belt growth often feels like the next logical step, much like marriage after a long courtship. Yet, whether your business is big…
Getting Personal: It’s NOT Just for Valentine’s Day
Having the products and services your customers want and delivering them consistently is merely table stakes today. The real challenge is whether you get personal with customers! Let’s face it, we live in a service economy and are surrounded by service providers. Yet, oddly, we often feel that we are woefully underserved or worse –…
Guest post: PHENOMENAL Marketing Systems by Howard Partridge
For about a decade I have been blessed to work with and for Howard Partridge, president of Phenomenal Products. In fact, this year I will be one of the presenters of a leadership master class with Howard and: John Maxwell the category-creating leadership author of more than 60 leadership books, as well as Michel Gerber…
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