Emotion Drives Memory

Emotion Drives Memory | How to Deliver Memorable Experiences in a Pandemic and Post-Pandemic World

“Our memory is enhanced by the emotion attending the event. The more intense the feelings, the more accessible the memory.” Those words from Professor Robert Dykstra have profound relevance given the intensity of emotions experienced from early 2020 to the present day. A summary article on emotions and memory written for Psychology World notes: “Emotionally…

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