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Why Customer Retention Is Essential When Scaling Your Small Business {Guest Post}

Guest post by Jared Cornell. In this article, I’ll explain the importance of customer retention for the growth of small businesses. In a market crowded with numerous companies offering similar products or services, customer loyalty is a precious asset. It is especially valuable for small businesses trying to pick their way through the competition. Loyal…

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7 Workplace Wellness Ideas That Boost Employee Engagement {Guest Post}

Guest post by Clara Masters: Did you know that only 29% of employees report feeling engaged at work? The remainder are either indifferent to their work or completely uninterested. Given that engagement is tied to both wellness and productivity, it’s an issue that needs to be taken seriously. Luckily, there are lots of ways to inspire any…

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How to Rebuild Trust Among Dissatisfied Customers {Guest Post}

Customers’ experience cogently affects a brand’s reputation in the market. According to Vision Critical, 80% of customers won’t buy from companies with negative reviews.  This means that a mutually satisfactory relationship with customers is a vital element of every growing business. So, if you want to reduce and eliminate dissatisfaction among your customers, you should react…

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{Guest Post} Customer Service May Be Killing Trust in Your Brand

A guest post by Barbara Brooks Kimmel: Who hasn’t spent, wasted time on the phone attempting to resolve a problem with a company whose brand is meant to enhance, not detract from your life? My guess is you have. Comcast, Verizon, utility providers and particularly health insurance companies are among the first worst offenders. The call…

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As A Speaker Don’t Try To Be Purrficct {Guest Post by Bill Lampton, Ph.D.}

{This is a guest post from Bill Lampton, Ph.D.} Yes, I misspelled perfect because I wanted you to see that it’s OK to make a mistake. You still knew what I meant, didn’t you? Now the good news is that audiences will get what you mean and understand you clearly even though you make a bobble…

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Why Companies Need to Bring Mobile Technology to the Marketing Table {Guest Post}

Mobile technology has reached unprecedented levels on innovation. Products like Google Cardboard are revolutionizing virtual reality, and yearly location-based innovations are creating astounding utility. In 2016, mobile marketing will be a must-have by many businesses. Media-centric advertisements, immersive SMS and dynamic social media environments are to be expected. Companies are urged to adopt mobile strategies,…

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