Howard Schultz

Testing and Learning for Customer Experience Excellence

On any given day I find myself playing the You know you’re old when… game. Here’s how it goes for me on broader social themes, You know you’re old when you have to explain to someone what a pay phone was or when you reflect back on the Sears catalog. From a customer experience perspective, that…

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Howard Schultz: A Leader, A Teacher, and An Inspiration

As best I can remember I first met Howard Schultz in 2005 during work with Starbucks that led to the publication of my first of two books about the company, The Starbucks Experience. I was on one of the many maze-like floors at Starbucks world headquarters in Seattle (formerly the Sears fulfillment center back in the…

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