What to learn from Starbucks’ new logo
Wow what a logo! As the author of The Stabucks Experience I have had many people ask about the NEW STARBUCKS LOGO! The principle questions I’ve fielded since the announcement earlier this week are variations of the following: 1) Why replace an iconic logo? 2) Will the new logo “stick”? 3) When should I change…
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The Starbucks Experience: Leadership Tips eBook
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