The Truth About Customer Experience: It’s the Journey, Not Just the Touchpoints
Some years ago, I read a Harvard Business Review article titled “The Truth About Customer Experience” by Alex Rawson, Ewan Duncan, and Conor Jones. My key takeaway from the article is that transactional touchpoints can distort a company’s true understanding of customer engagement. More importantly, they can misrepresent how customers behave towards the company. According…
It’s Not Just Who You Know: Building Deeper Connections for Success (Infographic)
In this week’s blog, I discussed about elevating your business and building deep and lasting connections with key stakeholder groups. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please…
The Success of Your Business Depends on a Single Question: How Do You Respond? (Infographic)
In this week’s blog, I discussed about elevating your business to building team and customer trust. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
The Success of Your Business Depends on a Single Question: How Do You Respond?
Through the years, I’ve made a simplistic observation about leaders of exceptional customer experience companies. They tend to view team members and customers much like philosopher Jean-Jacques Rousseau did when he noted, “People in their natural state are basically good.” By contrast, less successful customer experience leaders tend to see people like philosopher Thomas Hobbes…
Customer Experience (CX) Day – Celebrating the Power of Partnership (Infographic)
In this week’s blog, I discussed about forging strategic partnerships that serve others. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Defying Expectations – The Power of Vision, Purpose, and Dedication (Infographic)
In this week’s blog, I discussed about inspiring your team through vision, purpose, and dedication. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Defying Expectations – The Power of Vision, Purpose, and Dedication
Ernie Andrus, a World War II Navy veteran, has accomplished age and convention-defying goals. At 90, Ernie set out to break the record for the oldest man to run across America, previously held by a 73-year-old. Ernie shattered that record and completed his coast-to-coast run in under three years at 93. I had the privilege…
Your Customers Are Changing Fast, Are You? (Infographic)
In this week’s blog, I discussed about effectively adapting to changing customer needs and preferences. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Birds of Different Feathers SHOULD Flock Together: The Power of Strategic Partnerships for Sustainable Growth
The recently announced partnership between Starbucks and Mercedes-Benz definitely grabbed my attention. I’ve consulted for and written about both brands but had yet to conceptualize them working together. This somewhat unusual partnership addresses mutual goals and allows us to “think beyond” our obvious partnership opportunities. The Starbucks and Mercedes-Benz Collaboration Starbucks announced a strategic collaboration…
Where is Your Customer Experience Going?: Enhancing Customer Engagement through Journey Mapping (Infographic)
In this week’s blog, I discussed about successful customer journey mapping. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
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The Starbucks Experience: Leadership Tips eBook
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