MBUSA

Understanding the Customer Journey

I will admit it.  I am old. I remember a time when people carried pieces of paper in their car to help them get around.  We called those documents “maps” and we struggled to fold them back into place when we were finished using them. Today maps have gone digital and satellites locate us and offer mellifluous voice…

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Keys to Customer Experience Excellence | Driven to Delight

Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition.  To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…

View Post about Keys to Customer Experience Excellence | Driven to Delight

Keys to Customer Experience Excellence | Driven to Delight

Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition.  To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…

View Post about Keys to Customer Experience Excellence | Driven to Delight

How to Become a Leader in Customer Experience | Driven to Delight

There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…

View Post about How to Become a Leader in Customer Experience | Driven to Delight

How to Become a Leader in Customer Experience | Driven to Delight

There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…

View Post about How to Become a Leader in Customer Experience | Driven to Delight

FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article