Mercedes-Benz

Keys to Customer Experience Excellence | Driven to Delight

Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition.  To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…

View Post about Keys to Customer Experience Excellence | Driven to Delight

Keys to Customer Experience Excellence | Driven to Delight

Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition.  To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…

View Post about Keys to Customer Experience Excellence | Driven to Delight

Seeing through the Eyes of Your Customer

Having just finished my new book about Mercedes-Benz and given that I recently spent time with Mercedes-Benz dealers at their annual conference in Las Vegas, I took the liberty of modifying a popular children’s logic puzzle by inserting a Mercedes-Benz E class.  Can you solve this puzzle in 20 seconds?  What parking lot number is…

View Post about Seeing through the Eyes of Your Customer

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