Keys to Customer Experience Excellence | Driven to Delight
Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition. To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…
Keys to Customer Experience Excellence | Driven to Delight
Guilty! I admit it I’ve been known to take a complex topic like “customer experience excellence” and make it even more complex. So let’s take a simplified, hopefully not a simplistic, run at how to treat customers in a way that separates you from the competition. To keep me on track, I’ll offer a framework courtesy of leaders at Mercedes-Benz USA.…
Seeing through the Eyes of Your Customer
Having just finished my new book about Mercedes-Benz and given that I recently spent time with Mercedes-Benz dealers at their annual conference in Las Vegas, I took the liberty of modifying a popular children’s logic puzzle by inserting a Mercedes-Benz E class. Can you solve this puzzle in 20 seconds? What parking lot number is…