Why Customer Experience Equals Open Mindset | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the fourth post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. To date in the series, I have gently borrowed concepts from Roger von Oech’s classic book A Whack on the Side of the Head and repurposed his thought leadership for modern customer experience applications. This week I’ll quickly run through Dr.…
Remove the NOT | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the third post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. For two weeks, I’ve focused on innovation tips from the classic book A Whack on the Side of the Head by Roger von Oech. I’ll finish sharing insights from that book this week and move on…
Embrace Ambiguity, Failure, and Fun | Mindset & Agility – The Rocket Fuel for Customer Experience Success
This is the second post in a series titled Mindset & Agility – The Rocket Fuel for Customer Experience Success. Last week, we started picking mental locks outlined in Roger von Oech’s classic book A Whack on the Side of the Head. This week we’ll focus on three more thinking processes that interfere with our…
There’s More than One Way | Mindset & Agility – The Rocket Fuel for Customer Experience Success
In 1983, while pursuing a Ph.D. at the University of Southern California, I got a creative nudge from the book A Whack on the Side of the Head – How You Can Be More Creative. The book’s author, Roger von Oech (who received his Ph.D. from Stanford in the history of ideas and creativity), offered…
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