How words sell well!
I write everyday. At present, I am working on a book under contract, finishing revisions for a publishing agreement on my next book, and working on a collaboration document involving a company for yet a third book. So put simply, I write. Unfortunately, all too few writers will ever be able to write as effectively…
Is your business making WOWful Connections with your customers?
You have probably heard the well-worn phrase that “knowledge is power.” I think that’s wrong! Knowledge is just that – knowledge. Unless information is put it into action their is no power in it. Lets take the knowledge that you’ve collected on your best customers as an example. Assuming you have taken a great interest…
Are you service-centric?
Previously, I’ve shared 4 customer interaction strategies that businesses either consciously or inadvertently deploy. Those strategies are product-centric, service-centric, customer-centric, and customer-adaptive. I hope I communicated that whichever strategy you choose is less important than how effectively you execute it. I will skip over product-focused business strategies and begin with a service-centric approach. Does your…
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