8 Best Ways to Get Consumers' Attention
Stop trying to sell me your stuff when you have no concept what I need. Ok there I said it! I am convinced social media offers amazing opportunities for all of us to communicate with contacts, prospects, and customers. However, the entire space is becoming cluttered with people who skip relationship building and jump directly to pushing their offerings down the throats of complete strangers. Instead of utilizing the power of Facebook or Twitter to enhance trust, likability, and familiarity, these in-your-face marketers could care less who you are and care only about sending intrusive direct messages to anyone unfortunate enough to reciprocate their request for contact. This blog ways to credible gain the attention of customers
8 Best Ways to Get Consumers’ Attention
Stop trying to sell me your stuff when you have no concept what I need. Ok there I said it! I am convinced social media offers amazing opportunities for all of us to communicate with contacts, prospects, and customers. However, the entire space is becoming cluttered with people who skip relationship building and jump directly to pushing their offerings down the throats of complete strangers. Instead of utilizing the power of Facebook or Twitter to enhance trust, likability, and familiarity, these in-your-face marketers could care less who you are and care only about sending intrusive direct messages to anyone unfortunate enough to reciprocate their request for contact. This blog ways to credible gain the attention of customers
Too Much of A Good Thing?
As a customer experience designer, I can’t believe I am asking this question but here goes…Can you ever enrich a customer experience too much? That question, in my world, is tantamount to asking Bill Gates if he could ever have too much money or a New York Yankee fan if the Bronx Bombers could ever…
A Customer by Any Other Name
I was consulting with a senior leadership team about designing experiences across their business. At one point in the meeting I was blending the concepts of customer and employee experience under a broad banner called the business’ “overall experiential offering.” A well-meaning executive spoke up to encourage a more precise use of terms. He said,…
Better Numbers Better Connections
This last week I had a number of podcast listeners contact me about the fact that I have removed most of my archived segments from my podcast site. Let me assure you that I am currently working on a special project that will allow all of you to not only access those podcast archives but…
What is the world coming to?
This is a question, I often remember my father asking, normally the question was followed by his sense of dismay about how some innovation was likely to ruin the way things have always been done. While I typically, think of myself as someone eager and ready to embrace change, I found myself sounding a lot…
Get Off The Phone!
Two times, in as many days, I went into a retail store only to be served by people who were on the phone. In one case, I couldn’t find any one in the store. After about 5 minutes, I roamed toward the back and poked my head into an office, where a woman motioned something…
Unto Thine Own Self Be True
The current recession has many corporate leaders facing a survival challenge for the first time in their business’ history. While this level of vulnerability may be a first for these business owners and managers, other leaders have walked that same path before them and agilely stewarded their “near death” companies back onto a trajectory of…
Doing the Best In the Worst
I’ve always believed that great leaders attempt to anticipate the often unanticipated negative consequences of their forward moving decisions. In other words, they try to figure out what might go wrong despite their intentions to make things go right. Conversely, I’ve been noticing that a lot of leaders are trying to make things go right…
Computer Jennerated Service
I often tell business audiences that all business is personal and that leaders create profits for people through people. Small businesses like mine frequently have an advantage when it comes to making personal connections but lack pricing benefits when it come to scale. Increasingly, I am seeing efforts by larger businesses to use technology to…
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