Giving Back – More than a Marketing Strategy
I’m fairly simple minded when it comes to business. I believe justice ultimately prevails and inevitably companies reap what they sow. So when people insert hidden fees, fail to be transparent in their pricing, or grab for more than what they deserve I assume those behaviors will ultimately be their undoing. Similarly, I contend that…
Service Excellence – A matter of Equality AND Inequality
While George Orwell’s 1945 book Animal Farm was intended to be an allegorical critique of Stalinism, one of the commandments which evolves during the book’s journey has always intrigued me from the perspective of client service and customer experience. That commandment reads as follows: “All animals are equal, but some animals are more equal than others.”…
Listen or Write the Obituary
In his outstanding blog post titled The Unexpected Demise of Great Brands, Peter Horan outlines the death or near death experiences of once mighty companies such as Kodak, Sears, Digital Equipment Corporation and Circuit City. Noting that these brands went from “great to gone in less than a generation,” Peter suggests: “These were major companies…
Scoreboard: Company Interests 1 – Customer Needs 0
What a week! Amid a travel filled 5 days of consulting and speeches, I had the good fortune to speak at a conference for a large American Banking Association conference. The timing of my presentation could not have been better (or worse depending upon your perspective) as it followed a scathing op/ed article that was…
Taking a Bold Stand for Service Excellence – How about you?
Raise your hand if you think service and convenience stores are opposing concepts. You can put your hand down now, since this is a blog and I can’t see you. My general impression has always been that convenience stores sell….well convenience and commodities. But my perception was challenged by a fairly recent strategic course adjustment…
Middle Child Customer Experience Syndrome
Ever since Sigmund Freud’s time, psychologists like Alfred Adler have written about the role of birth order and personality. Subsequently, researchers have even defined a cluster of behaviors which they dub the “middle child syndrome.” While I am not here to argue the merits of the label (in fact, recent data calls the concept somewhat…
Signs, Signs, Everywhere Signs
Recently while driving down the long peninsula that is Florida, I paid witness to a myriad of billboards, most of which featured restaurants promoting heaping food portions at attention-getting low prices. Enticing as many were, it was Cracker Barrel’s message that grabbed my attention. Alongside a picture of a pegboard puzzle were the words “Games,…
Screw it up and WIN!
Here’s a reality check. Your business, as well as mine, is going to make mistakes – lots of them. Assuredly we are trying to limit those breakdowns; however, some of our customers wont be raving and may even be raging about a subset of experiences with us. If there is a light at the end…
The Power of Story – Betabrand
I was backstage with Chris Lindland CEO of Betabrand recently at a Zappos All Hands meeting and I couldn’t help but conclude that he may have best demonstrated the power of an “engaging story.” In fact, I would dare to say that for awhile his entire brand with a fable without a deliverable product. Lest…
The Real Reason Your Team Doesn’t Trust You
Today’s guest post is by Mike Figliuolo, the author of One Piece of Paper: The Simple Approach to Powerful, Personal Leadership. Here’s Mike: Your team doesn’t trust you. Honestly. They don’t. Trust is key to effective working relationships; yet, as you climb the corporate ladder, trust seems harder to earn and easier to lose. What…
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