4 Key Business Strategies
Do you really know what strategy your business is following with regard to products, customers, service, and experience? I was impressed recently by the work of Ismail Pishori and his team at Telus of Canada. Ismail works primarily with financial companies in Canada, essentially helping banks and credit unions develop strategies to position themselves in…
6 Keys to True Leadership
I am convinced that many leaders inspire followership through words alone but truly great leaders transform those words in action. One such example of great leadership is demonstrated by a colleague of mine – Karl Mecklenburg. Many of you know Karl as a six-time pro bowl linebacker and a former NFL legend for the Denver Broncos. He also happens to be a well-respected speaker and author…..
8 Best Ways to Get Consumers' Attention
Stop trying to sell me your stuff when you have no concept what I need. Ok there I said it! I am convinced social media offers amazing opportunities for all of us to communicate with contacts, prospects, and customers. However, the entire space is becoming cluttered with people who skip relationship building and jump directly to pushing their offerings down the throats of complete strangers. Instead of utilizing the power of Facebook or Twitter to enhance trust, likability, and familiarity, these in-your-face marketers could care less who you are and care only about sending intrusive direct messages to anyone unfortunate enough to reciprocate their request for contact. This blog ways to credible gain the attention of customers
8 Best Ways to Get Consumers’ Attention
Stop trying to sell me your stuff when you have no concept what I need. Ok there I said it! I am convinced social media offers amazing opportunities for all of us to communicate with contacts, prospects, and customers. However, the entire space is becoming cluttered with people who skip relationship building and jump directly to pushing their offerings down the throats of complete strangers. Instead of utilizing the power of Facebook or Twitter to enhance trust, likability, and familiarity, these in-your-face marketers could care less who you are and care only about sending intrusive direct messages to anyone unfortunate enough to reciprocate their request for contact. This blog ways to credible gain the attention of customers
It's WOW Time!
Having extolled the virtues of “Delivering Wow” in my book The New Gold Standard. I am constantly on the lookout for “wow” service moments and the ingredients necessary for a customer to conclude that service reached the level of a “wow”. The Verde Group, in conjunction with the Wharton School of Business, released a study…
It’s WOW Time!
Having extolled the virtues of “Delivering Wow” in my book The New Gold Standard. I am constantly on the lookout for “wow” service moments and the ingredients necessary for a customer to conclude that service reached the level of a “wow”. The Verde Group, in conjunction with the Wharton School of Business, released a study…
Better Numbers Better Connections
This last week I had a number of podcast listeners contact me about the fact that I have removed most of my archived segments from my podcast site. Let me assure you that I am currently working on a special project that will allow all of you to not only access those podcast archives but…
What is the world coming to?
This is a question, I often remember my father asking, normally the question was followed by his sense of dismay about how some innovation was likely to ruin the way things have always been done. While I typically, think of myself as someone eager and ready to embrace change, I found myself sounding a lot…
Doing the Best In the Worst
I’ve always believed that great leaders attempt to anticipate the often unanticipated negative consequences of their forward moving decisions. In other words, they try to figure out what might go wrong despite their intentions to make things go right. Conversely, I’ve been noticing that a lot of leaders are trying to make things go right…
Computer Jennerated Service
I often tell business audiences that all business is personal and that leaders create profits for people through people. Small businesses like mine frequently have an advantage when it comes to making personal connections but lack pricing benefits when it come to scale. Increasingly, I am seeing efforts by larger businesses to use technology to…
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