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Everything Matters When It Comes to First Impressions | Mastering Your Customer’s Arrival Experience

In my first of two books about Starbucks titled The Starbucks Experience, I posited a customer experience principle I referred to as “everything matters.” That concept prompted an Orlando Sentinel reviewer to offer a tongue in cheek criticism by noting “everything matters – that narrows it down, doesn’t it?” In The Starbucks Experience, I used…

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