Developing Characters in Branded Storytelling {Infographic}

In my last post, I talked about the importance of clear brand identity or brand essence to shape the branded customer experience you seek to deliver. I also suggested that much of your customer experience is reflected in the stories shared along the consideration, purchase, service, and post-service journey of your customers. As such, your stories are powerful tools for building and enhancing your brand and your branded experience. This week’s teacher is Southwest Airlines.