Small-Town Lessons on Relationship and Business Reputation [Infographic]

In the 1960s and 1970s my small hometown of Florence, Colorado was comprised of, at most, 40 businesses. The 3,000 residents preferred to shop at those establishments unless a Florence merchant left them feeling their business was not appreciated or if the merchant didn’t authentically care about the community. In those rare instances, a Florence resident would travel to the next town over (Canon City which was five times larger than Florence) or in a worse case that local would postpone making a purchase until they had reason to go the big city (either Pueblo or Colorado Springs).

customer experience and brand reputation lessons from a small town

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Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.

Follow on Twitter: @josephmichelli

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