Customer Journey Map

Are You Catching the Big Fish? Colorful Ways to Delight Every Customer

Have you been to Seattle, Washington? If so, you’ve probably visited or heard about the Pike Place Fish Market. In case you missed it, let me clue you in on Pike Place Fish and provide three customer experience lessons from this special 1,400-square-foot retail space. I was fortunate to work with Johnny Yokoyama, the owner…

View Post about Are You Catching the Big Fish? Colorful Ways to Delight Every Customer

One of the Most Asked Questions: How Customer Experience Leaders Really Win

I’m fortunate to consult with many companies that deliver extraordinary customer experiences (CX) – some of which are featured in my books. Because of that work, media and social media interviewers often ask me: What are the commonalities of “best in class” customer experience businesses? Here are five characteristics to consider as you evaluate the…

View Post about One of the Most Asked Questions: How Customer Experience Leaders Really Win

Behavior vs. Score – How to Track What Actually Matters (Infographic)

In this week’s blog, I discussed the ten ways to keep employees. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

View Post about Behavior vs. Score – How to Track What Actually Matters (Infographic)

There’s More to Service – 5 Ways to Help and Care

  If I asked you to tell me about an outstanding service experience, you’d likely recount an interaction where a service provider “did something for you.” To ensure my clients don’t get one-dimensional in their service delivery, I’ve created a model I call “5 Ways to Serve.” I share it here to spark team conversations…

View Post about There’s More to Service – 5 Ways to Help and Care

Do You Want People to Repurchase? Become a Confidence Building Business

Read on ONLY if you want your existing customers to return and buy more from you. Unfortunately, fabulous products and exceptional services don’t guarantee repeat customers. Marketing messages and new products bombard us all, so we have to give customers reasons to repurchase. Here’s how. Help customers feel confident that they choose wisely, and Practice…

View Post about Do You Want People to Repurchase? Become a Confidence Building Business

Know Your Customer – How to Seize Opportunities and Engage Loyalty

Let’s imagine you have a friend who owns a restaurant, and your friend asks you the following question: Out of necessity during the pandemic, I replaced paper menus with QR code accessible digital menus. Should I continue with the digital menus, or am I keeping them more for my cost savings as opposed to customer…

View Post about Know Your Customer – How to Seize Opportunities and Engage Loyalty

How to Actually Win Customers – Move Astonishingly and Brazenly Fast (Infographic)

In this week’s blog, I discussed about four tips for picking up the pace on the service you deliver. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go…

View Post about How to Actually Win Customers – Move Astonishingly and Brazenly Fast (Infographic)

Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions (Infographic)

In this week’s blog, I discussed about transitions in your business.  For more information on the topic, please refer to the blog.   Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.  

View Post about Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions (Infographic)

Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions

While most brands help customers feel valued, appreciated, and loved during the sales phase of their journey, customer love wanes after the sale is complete. Accordingly, customers often wonder, in the words of the 1961 Shirell’s song, “Will you still love me tomorrow?” The shift from sales to service is just one of many “transitional…

View Post about Will You Still Love Me Tomorrow? How to Guide Customers Through Transitions

Moments of Truth – How to Master What Actually Matters to Customers

In 1981, Jan Carlzon saved Scandinavian Airlines by focusing on “Moments of Truth.” Six years later, he wrote a book titled Moments of Truth – New Strategies for Today’s Consumer-Driven Economy Carlzon described those moments as all interactions between a customer and an employee that lasted 15 seconds or more. While all customer-facing interactions are…

View Post about Moments of Truth – How to Master What Actually Matters to Customers

FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article