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Is is loyalty or buying customers?

We all have those loyalty cards hanging from our key rings as we make our way to CVS, Starbucks, and anywhere else we can get a discount or two. As a consumer, we know that as long as we carry these pieces of plastic, bargains await us. Business owners assume we use these cards as…

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McGraw-Hill is Happy to Announce My Book Hits Bookstores this Week – Leading The Starbucks Way

    By Joseph Michelli, New York Times Bestselling Author of The Starbucks Experience “An accessible and practical guide to corporate success.” Publishers Weekly “Organizational consultant Michelli serves up a new helping of the recipe for business success he offered in The Starbucks Experience.” Kirkus Reviews   The international success of Starbucks begins with a…

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Courting, Dating, & Loving – A Customer Experience Journey?

Somewhere in our lifetime, most of us have run across Maslows’ hierarchical theory on human motivation (physiological, safety, belongingness and love, esteem, and self-actualization). It is within this framework that Maslow introduced the concepts of people asking Am I safe? before asking Am I loved? Chip Conley in his book Peak took a deep dive…

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Authenticity beats Trendy!

First a personal note… Please accept my apologies for not blogging more regularly.  Every waking hour  (that is not dedicated to consulting, speaking, or family) is being and will be spent writing my newest book about Starbucks.  I hope the smoke will clear to blog more regularly in early 2013. On to a quick blog…

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The Basics for Delivering Customer Value

How often do you say “no” to a lucrative business opportunity?  I have come to believe that excellence requires a willingness to pass on those opportunities where you are likely to be mediocre, or where those new opportunities will take your focus away from where your attention is needed to maintain or achieve excellence. That…

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Gummy Worms and Customer Experience Excellence!

July 15th was National Gummy Worm day and while that might not be the type of information you would expect from this blog, it turns out to have significance in our office.  Specifically, National Gummy Worm day served as an opportunity to “surprise and delight” many of our clients and business partners.  Additionally, it allowed…

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Do you want return calls from sales prospects? Focus on the personal!

I’ve long championed a simple truth “all business is personal.”  That’s why I believe customer experience is as much about relationship building as it is about product and transactional excellence. A recent study conducted by Reachable powerfully demonstrates the criticality of relationship building when it comes to gaining access to make sales.  Here’s the big payoff…

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A swing and a miss – wait it’s a home run?

Would you believe me if I told you that a company which experienced a data breach affecting  twenty-four million customers was later determined to be one of America’s most highly rated  on-line retailers?  Well consider yourself told! The story is that of Zappos -the albeit unconventional but world class customer experience provider profiled in my…

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Should You Ask for Complaints? Yes, No, Maybe?

During a consulting visit with one of my clients, a senior level leader stated “we don’t hear much negative from our customers.”  He then asked an interestingly odd question, “should we be asking for complaints?”  Like most questions of this nature, there are no easy answers!  However, here were just a few of the highlights…

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FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article