Customer Experience Keynote

How to Create a Successful Customer Loyalty Program

Having worked with Starbucks since 2004, as I began my journey to my first of two books about them (The Starbucks Experience and later Leading the Starbucks Way), friends and colleagues are quick to contact me whenever Starbucks makes the news.  That goes for both good and bad news! Recently Starbucks announced a change in…

View Post about How to Create a Successful Customer Loyalty Program

5 Things Service Professionals Should ALWAYS Say…

Recently I created a blog and infographic titled “5 Things Service Professionals Should NEVER Say.” After those materials were published, a client noted that she hung the infographic in one of her break rooms, to remind her team of some “words to stay away from.” She then asked for a companion infographic on things that…

View Post about 5 Things Service Professionals Should ALWAYS Say…

Service Professionalism – Neither Scripts Nor These 5 Gems

Once upon a time…in a land far, far away…I was a young organizational development specialist employed by a sizable health care system. My job was to “improve customer service by deploying employee scripts.” Given my naivete, I took to my task by researching the best available customer service programs. Ultimately, I purchased a boxed set…

View Post about Service Professionalism – Neither Scripts Nor These 5 Gems

Soliciting and Using Customer Feedback: Learning Without Annoying

Maybe it is an occupational hazard, but every time I receive service I make two rather important decisions: Does this company know how to “care for” my presenting need? Does this company “care about” meeting those needs?   I carry that evaluation process through every touch point with a brand including if/how they solicit feedback…

View Post about Soliciting and Using Customer Feedback: Learning Without Annoying

Leaving a Leadership Legacy

Whenever I consider offering customer experience consulting services for a prospective business client, I interview senior leadership and ask a lot of questions that get at motivation and their perceived purpose for the potential partnership. Early in my career I was so excited “to be considered for work” that I didn’t understand the importance of due diligence when connecting your brand with someone else’s business.  In the context of my “goodness…

View Post about Leaving a Leadership Legacy

FREE RESOURCES

The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article