Your Customer Is Satisfied – Are They a Coupon Away from Leaving?
You’ve likely heard someone say, “Customer satisfaction is not enough.” While that might initially sound counterintuitive, considerable research supports the statement. The Fallacy of Satisfaction Invariably, you’ve stayed at a hotel that met all your basic needs. The room was clean, the price was reasonable, and the overall experience was fine. In essence, you were satisfied, but…
Excellence in Operations: The Not-So-Secret Recipe for Repeat Business & Referrals
In my book, The New Gold Standard, I deeply dive into how operational excellence and process improvement lay the foundation for top-tier service, as exemplified by the ladies and gentlemen of the Ritz-Carlton. Let’s look at the spa in the Ritz-Carlton Dubai as an example. If you were to book a 45-minute massage at that…
Unleashing the Power of Customer-Centric Innovation (Infographic)
In this week’s blog, I discussed about developing a customer-centric innovation process. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact
Unleashing the Power of Customer-Centric Innovation
Leaders often resort to dramatic cost-cutting measures during economic downturns and high inflation. However, to achieve organic growth and sustainable profitability, a contrarian approach often pays dividends – especially in the context of customer-centric innovation. As we navigate continued economic uncertainties, let’s look at ways to address customer needs creatively. Understanding Innovation: Key Observations Two…
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology (Infographic)
In this week’s blog, I discussed about leveraging neuromarketing and sensory elements throughout the journey of your customers. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology
I have long been a fan of Martin Lindstrom’s work and am grateful for opportunities to work with him through the years. As you likely know, Martin has conducted extensive studies on customer behavior, branding, and neuromarketing, which he has eloquently shared in his many books. For this post, let’s look at a few lessons…
How to Emotionally Engage Your Customers Through Storytelling
Years ago, the late Tony Hsieh (then CEO of Zappos) invited me to present at a Zappos All Hands meeting as part of my book launch for: As always, I welcomed the opportunity to work with Tony and present to Zapponians (Zappos team members). Their high-energy culture is infectious. (To see my 14-minute Zappos presentation…
Beyond Good Intentions – Keys to Executing for Customers
Most people want to serve customers well. However, service intentions often break down as customers seek to get their needs met. Here’s an example that a reader shared with me regarding a breakdown During a service request to get a propane gas tank filled, a well-intentioned utility company team member said she would “try” to…
Unearthing Timeless Customer Experience Wisdom – Lessons from P.T. Barnum (Infographic)
In this week’s blog, I discussed about leveraging caring artistry. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
Why All Business is Personal: Keys to Humanizing Business Success (Infographic)
In this week’s blog, I discussed about humanizing the experiences you deliver. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
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