Branded Customer Experience: How to Stretch Your Business Without Losing Consumer Trust
Let’s assume you are trying to expand your product line or improve your service delivery model. How much change should you attempt? As context for that question, here’s an excerpt from my book, The Zappos Experience Brand positioning experts will tell you that every company is given “permission” by consumers as to how far they…
Boost Business Success: Measuring & Rewarding Customer Engagement is a Game Changer
In today’s competitive and global business environment, customer experience is the great differentiator. Unfortunately, while many businesses claim to put customers first, few create raving fans. Let’s explore the role customer engagement (as opposed to customer satisfaction) plays in predicting and driving repeat business and referrals. The “What,” “How,” and “Why of Customer Engagement What – Customer engagement…
How to Gain Competitive Advantage through Brazen Customer Experience: 4 Tips from Starbucks (Infographic)
In this week’s blog, I discussed about designing and delivery differentiated customer experiences. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
How to Gain Competitive Advantage through Brazen Customer Experience: 4 Tips from Starbucks
You are likely in an industry where competition is fierce and customer retention is critical. Since globalization has led to products and services that are increasingly similar, a well-crafted and consistently executed customer experience is a powerful competitive differentiator. Here are four tips for designing and delivering differentiated customer experiences courtesy of my work with…
Service Recovery: How to Apologize and Build Strong Customer Relationships
The Ritz-Carlton Hotel Company is renowned for exceptional guest experiences. In my book I share my work with leaders at this iconic service brand and how those leaders ensure consistently elevated service levels. I also note that NO business (not even the Ritz-Carlton) can deliver FLAWLESS experiences. Since service breakdowns are inevitable, let’s look at…
Remember and Amaze: Colossal and Affirming Lessons from a Starbucks Barista
In my books, The Starbucks Experience and Leading the Starbucks Way, I’ve shared many lessons from frontline team members (referred to as partners at Starbucks). While leadership approaches to customer experience are critical, I’ve found that some of the most powerful insights on creating customer loyalty come from those in the trenches with customers daily.…
4 Key Strategies for Business Success: Adopt Product, Service, Customer, or Adaptive Approaches
There are many ways to make money, but all involve choosing and executing an effective strategy. Let’s look at four common business approaches: Product-focused strategy emphasizes having the best product at the best price. Companies that follow this approach aim to reduce costs to make products more competitive rather than investing in improving their service.…
Customer Experience Excellence – How to Leverage Human Intelligence to Enhance AI (Infographic)
In this week’s blog, I discussed about how to leverage human intelligence to enhance AI. For more information on the topic, please refer to the blog. Otherwise, this infographic visually summarizes the blog’s content. To learn more about our team, please visit josephmichelli.com. To speak to me about your CX journey, please go to josephmichelli.com/contact.
VUCA and YOU – How to Lead in Ambiguous Times
Final Installment in the Series This ends my four-part series on managing the challenges of living in and leading through VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). If you missed any posts in this series, they begin here. This installment focuses on the A in VUCA – Ambiguity. The editorial team at Indeed describes business ambiguity…
VUCA and YOU – How to Lead in Uncertain Times
Second in a Series This four-part series addresses strategies for managing the challenges of living in and leading through VUCA (Volatility, Uncertainty, Complexity, and Ambiguity). If you missed the first installment (which puts VUCA in a historical context and offers strategies for managing the V in VUCA – Volatility), you can find it here. This…
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