emotions

Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling

Donut Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling Over the past couple of weeks, I’ve shared how brands can be described by perceptions held by customers and non-customers alike. I’ve suggested that those perceptions are shaped by the experiences people have across all interactions with your company. Those interactions are…

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