Is your brand a myth, story, or legend?
I admit I wasn’t paying adequate attention when my elementary school teacher covered this but as someone who works with and writes about “legendary” brands I now have a compelling interest….and so should you. How would you categorize your company? …. a myth, story or a legend. Here are some quick definitions to aid your…
5 Ways Customer Service Should NOT be like Politics
As we come to the end of yet another vicious campaign cycle, I couldn’t help thinking about how “would-be public servants” demonstrate the worst of servant leadership. Service should not be like politics, in that service is: 1) about people not power 2) emphasize those being served not the one serving 3) occurs without making…
Rude and Slow – The plight of service
RightNow’s Customer Experience Impact 2010 report shows that 82 percent of consumers in the U.S. said they’ve stopped doing business with a company because of a poor customer service experience. The main reason for that defection in 73 percent of cases was rude staff and in 55 percent of situations it was the company’s failure…
Profiting or Perishing through People
Every year the findings from research conducted by Accenture come out the same – 50% customers who defect from a business do so, not because of inferior products, but because of bad service. While working on my new book about Zappos, to be released in the fall of 2011 entitled The Zappos Experience, Tony Hsieh…
Quality Toilet Paper
I am interrupting my usual blog to playfully participate in Bathroom Blog Fest 2010. To keep with the theme of blogging about “bathrooms” and given my customer experience focus, here is an archived blog…. Quality Toilet Paper They could save a small fortune if only they would buy single ply toilet paper …. But single…
How to Deliver Service plus Chocolate!
Having recently consulted or spoken in 6 countries in less than 30 days (ranging from Bolivia to Hong Kong), I keep facing questions that center around the distinction between operationally consistent service and emotionally-engaging customer experiences. While I’m not convinced that these two service approaches need to be mutually exclusive, I do know that without…
5 Categories of Customer Preferences You Should Know
While recently consulting with a client about ways to determine customer preferences, I had a random neuronal firing and from the deep recesses of my brain I recalled the work of Professor Noriaki Kano. In the 1980’s Dr. Kano, known for creating the Kano model, differentiated between 5 groups of customer preferences. As best I…
How to Create Brand Equity
Which is it – wide ties or skinny ties? Bell bottoms or straight legs? I am convinced that if you wait long enough the old will become new again and the out-of-vogue will return to fashionable. Recently, I asked if brand loyalty was dead? In the context of that question I posed data to suggest…
FREE RESOURCES
The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
