Walmart, Amazon, Carnival Splendor – A Week of Customer Experience Lessons
What a week it was! With so much in the news touching upon customer service and consumer loyalty, I’m addressing a few tidbits as “teachable moments” or “food for thought.” Wal-mart announced that, for the Christmas season, it would be offering “free shipping” on most online item purchases (irrespective of order value). This announcement sent…
What’s more important employee or customer care?
I was asked great questions yesterday by two very different audiences (one a diverse group of business leaders and the other a convocation of students at the Monfort School of Business). I’ll pass along one of those questions as well as my answer and then turn that question back to you? What is more important…
Do you deliver emotional value? How the little guy beat Coca Cola!
Imagine a powerful brand like Coca Cola entering into a market like Peru and losing to a local drink like Inca Kola! Why would Coca Cola, one of the worlds most powerful brands, not win market share from “the Golden Kola” (a sweet fruity lemon verbena-flaored soda)? Here’s the answer in two words? EMOTIONAL VALUE…
Is your brand a myth, story, or legend?
I admit I wasn’t paying adequate attention when my elementary school teacher covered this but as someone who works with and writes about “legendary” brands I now have a compelling interest….and so should you. How would you categorize your company? …. a myth, story or a legend. Here are some quick definitions to aid your…
What do you think of the Starbucks decision to serve alcohol?
The QSR magazine article I referenced in a blog last week was published today. Check it out, https://bit.ly/aREEKX share it with others, and offer your opinion about Starbuck’s decision to serve alcohol
In the bottom of the 9th, it comes down to “talent”
Congratulations to the San Francisco Giants for bringing the first World Series pennant to the city by the bay. By all estimations San Francisco lacked the “star power” of other teams in Major League Baseball but what they lacked in “superstardom” they made up for in talent consistency, passion, and excellent tactical leadership. Undoubtedly San…
5 Ways Customer Service Should NOT be like Politics
As we come to the end of yet another vicious campaign cycle, I couldn’t help thinking about how “would-be public servants” demonstrate the worst of servant leadership. Service should not be like politics, in that service is: 1) about people not power 2) emphasize those being served not the one serving 3) occurs without making…
Rude and Slow – The plight of service
RightNow’s Customer Experience Impact 2010 report shows that 82 percent of consumers in the U.S. said they’ve stopped doing business with a company because of a poor customer service experience. The main reason for that defection in 73 percent of cases was rude staff and in 55 percent of situations it was the company’s failure…
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The Starbucks Experience: Leadership Tips eBook
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