The Power of Story – Betabrand
I was backstage with Chris Lindland CEO of Betabrand recently at a Zappos All Hands meeting and I couldn’t help but conclude that he may have best demonstrated the power of an “engaging story.” In fact, I would dare to say that for awhile his entire brand with a fable without a deliverable product. Lest…
What would Drucker Do?
Peter Drucker, undoubtedly one of the world’s most influential management consultants, would have been 100 years old next month. Drucker died 5 years ago but his advise is much needed today. Drucker’s body of work spans 39 books and as such is impossible to capture in a short blog but at it’s core his message…
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