Sprinkle Emotion on your Branded Storytelling {Infographic}

Last week I gave an example of how you can tell stories with strong protagonists (some of the protagonists might be people – like your team members or customers – and other characters might be your products or services).

This week I will explore the importance of telling stories with “emotions that pull for action.” I’ve chosen to take on this element of storytelling because of an outstanding example that recently surfaced on Twitter.

infographic, storytelling

Smoke over black background

Joseph A. Michelli, Ph.D. is a professional speaker and chief experience officer at The Michelli Experience. A New York Times #1 bestselling author, Dr. Michelli and his team consult with some of the world’s best customer experience companies.

Follow on Twitter: @josephmichelli

Leave a Comment


The Starbucks Experience: Leadership Tips eBook
Elevating Care in Healthcare: Lessons from the UCLA Health System eBook
How to Win Every Customer, Every Time, No Excuses! Article