Sprinkle Emotion on your Branded Storytelling {Infographic}
Last week I gave an example of how you can tell stories with strong protagonists (some of the protagonists might be people – like your team members or customers – and other characters might be your products or services). This week I will explore the importance of telling stories with “emotions that pull for action.”…
Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling
Donut Do not Forget to Sprinkle Emotion on Top of your Branded Storytelling Over the past couple of weeks, I’ve shared how brands can be described by perceptions held by customers and non-customers alike. I’ve suggested that those perceptions are shaped by the experiences people have across all interactions with your company. Those interactions are…
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