Do You Want More Business Success? Here Are 6 Steps for Sparking Customer Value
Recently I typed “Business Success Books” into a Google search and got 1.6 million results. Is business success really that complicated? In one of those 1.6 million books (my latest one titled Stronger Through Adversity), I reduce business and customer experience excellence down to six components of value creation and exchange. Here’s my take: 1. Explore value: Before…
Five Points for Perfecting Customer Interactions
Recently I sent an email inquiry to two organizations of varying sizes from which I had an interest in their services. Both responded to my emails in a timely manner. The message from one organization was personal, robust with information, and warm. It was written by a specific individual, or perhaps generated to look like…